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Web Survey Bibliography

Title Assessing customer satisfaction: How valid are the answers?
Author Lopata, R.
Year 2001
Access date 26.05.2004
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Presentation
Abstract Rachel Lopata from ORC International discusses the pro's and con's of assessing customer satisfaction online. Her presentation covers techniques for stimulating survey completion and discusses the reliability of the results. She will use work currently being carried out for the UK Hydrographics Office to illustrate how theory is applied in practice. * Techniques to assess customer satisfaction online. * Qualitative vs. quantitative research: which techniques give what results, how to assess and manage the outcome. * Understanding the mindset of the respondent: who completes customer satisfaction questionnaires, when and why? * Techniques to motivate customers to complete the survey: e-mail initiatives, panels and online communities.
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Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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